Problem
Adding value from afar
Purchasing a property somewhere else comes with a challenge. How do you add more value without physically being there?
Research
Discovering a trend
Buying a property out-of-state has become a growing trend. This has opened the door to online property renovation.
User Persona
Defining the investor
Many out-of-state investors live in places like CA. They want to grow their portfolio without constantly moving around.
Sales Process
Building a machine
Property renovation comes with lots of moving parts. I helped the team develop and connect the entire process.
Low-Fidelity Design
A birds-eye view
We needed to convert the sales process into product. So I began to brainstorm all of the things our team would need.
Mid-Fidelity Design
Laying the foundation
I turned my key ideas into a series of components. These components helped us build and test our pages rapidly.
User Feedback
Learning from the market
Several tests were ran to establish what had worked and why. I made iterations based on insights from the data.
Hi-Fidelity Design
Optimised for conversion
The previous UX/UI had a very high bounce rate. I designed and optimised a new front-end to convert traffic.
Hi-Fidelity Design
Higher quality leads
Poor quality leads were affecting company growth. I built a filtering system that increased each project's value.
Hi-Fidelity Design
Closing the gap
Property renovation required you to be on-site. You can now add value to your investment without being local.