Problem
The glass ceiling
To invest in a private company, you need a high net worth. What if you aren't today... but will be in the future?
Research
Getting to know Henry
HENRY (High Earners, Not Rich Yet) often struggle with this problem. What they have in capital, is what they also lack in access.
User Persona
Creating focus
For us to solve this problem, we needed a reference point. I built a user persona to facilitate our work.
User Flow
Mapping things out
We wanted to help our users seamlessly get from A to B. So I mapped out their experience with our team to highlight friction.
Low-Fidelity Design
Keeping things simple
Lots of information is required to invest. I sketched out wireframes to make the process really simple.
Mid-Fidelity Design
Bringing it to life
I took my initial concepts and translated them into Figma. This gave our engineering team a framework to build from.
User Interviews
Having conversations
We spoke directly with people to learn about their user experience. I then used what we learnt to improve the UX/UI further.
Hi-Fidelity Design
Knowing our customer
A trusted financial platform meets compliance and regulation. I designed a simple user flow to verify our users.
Hi-Fidelity Design
A warm welcome
Dashboards in this industry often come with bells and whistles. Our user experience comes without distraction from the get-go.
Hi-Fidelity Design
Breaking through
We made it really simple to invest in private companies. HENRY now have access, and can start securing their future.