Problem
Turning views into revenue
Millions of people have their eyes on Buckmore Park. How do you turn that attention into meaningful growth and revenue?
Research
Understanding the buzz
A new generation of racers are excited by karting content. They want an offline experience that reflects that online excitement.
User Persona
Building a profile
Our objective was to define how this generation thinks. I built a customer profile to help understand who they are.
Information Architecture
Tidying things up
There are many types of races to experience at Buckmore. The goal was to make it clear and really easy to understand.
Low-Fidelity Design
Scribbling ideas
The previous UX/UI lacked a clear focus/direction. I wanted to make it simple and straightforward to start racing.
Mid-Fidelity Design
Putting it together
Many key elements were required across the product. Including a visual language that would resonate with our audience.
User Feedback
Gathering opinions
Several concepts were created until one was chosen. We wanted to create a truly memorable experience.
Hi-Fidelity Design
Second nature
It was difficult to find your way around the previous product. I wanted to make things fluid and intuitive for our users.
Hi-Fidelity Design
A rich history
Buckmore has a story that goes back 60+ years. You can now learn why it's important—to karting, racing and motorsport in general.
Hi-Fidelity Design
The route to revenue
Views are nice-to-have—but don't always turn into revenue. Buckmore's new UI efficiently converts attention into customers.